How to find products in your Amazon Seller Central account

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If you are new to selling on Amazon or even an experienced seller, you will inevitably need to go searching for your products in your Amazon Seller Central account.

The easiest way to do this is to navigate to Amazon Seller Central and hunt for it inside your inventory.

find products in your Amazon Seller Central

Once inside you will have several options to either narrow or broaden your search based on what you are looking for.

Be sure to determine if you are looking for an item in your Amazon FBA inventory or an item in your Merchant Fulfilled inventory. Amazon maintains two lists for you.

You won’t find Merchant Fulfilled items in your Amazon FBA inventory.

Active vs Inactive Amazon products

Next you can search by active or inactive.

If you know the product you are searching for is LIVE and available for sale on the Amazon marketplace then be sure to toggle the ACTIVE radio button to search just for active inventory.

If you are looking for an item that already sold but need to update the listing ro perform other research than toggle the INACTIVE radio button

Search Bar

Once you’ve narrowed down your search scope you can now do the actual search.

Enter in the first 5-10 letters of your MSKU (Merchant SKU) into the search field and locate your product.

You can also locate your product by entering other search terms that are relevant to the product you are searching for.

Adding more data columns

Amazon Seller Central actually gives you a lot of data about your listings by default but if you want to know even more like:

Am I Buy Box eligible for this listing?
What is the sales rank of this product listing?

All you have to do is navigate to the preferences dropdown and select all that you need.

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find products in your Amazon Seller Central

What if my product is missing?

If you know that you have listed your product into Seller Central from your listing application then there might be a problem.

If this happens the best thing to do is navigate over to your processing feeds and check to see why an item may not have even made it into your Amazon Seller Central account.

find products in your Amazon Seller Central

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